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Tourism Insight Data Platform launched for Visit Maldives

Mohamed Shareef, CEO and Managing Director of BML (C) launches the Tourism Insight Data Platform in coordination with Mastercard on August 10, 2025. (Photo/BML)

In a significant development for the Maldivian tourism sector, the Bank of Maldives (BML) and Mastercard have jointly unveiled a cutting-edge 'Tourism Insight Data Platform' for Visit Maldives.

This initiative aims to provide tourism professionals with crucial insights into the preferences and behaviors of tourists.

According to BML, the platform will offer comprehensive information on tourists' priorities, including detailed data on their spending habits. This information is intended to empower businesses within the tourism sector to identify and capitalize on growth opportunities.

The bank further stated that the platform will enable them to gather the necessary data to enhance the overall tourist experience, particularly at every stage of their journey, and facilitate informed decision-making.

Visit Maldives, formerly known as the Maldives Marketing and Public Relations Corporation (MMPRC), plays a pivotal role in promoting Maldivian tourism in the global market.

It is also noteworthy that on August 10, BML, NCIT, and Mastercard jointly launched a five-year program, under the Ministry of Home Affairs, to digitally modernize the country's digital ID and payment systems. This program, as stated by the bank, is designed to upgrade the nation's digital infrastructure and expand access to secure and efficient digital services.

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