Ooredoo Maldives partners with Snapchat to promote the natural beauty of Maldives

Ooredoo Maldives has partnered with renowned global camera company, Snapchat, for the purpose of accelerating the adoption of Augmented Reality (AR) to create unique immersive experiences for customers in Maldives.

The partnership falls under Ooredoo’s ‘Visit Maldives Now’ campaign which supported national efforts to restore tourism in Maldives in the post pandemic era. The telecom company said that it will be leveraging the use of Snapchat Lenses to promote the natural beauty and unique culture of Maldives to its global customers. 

In line with this partnership, Snapchat, today, has launched a dedicated AR lens celebrating the 50th Anniversary of Tourism in Maldives and a special geofilter for Maldives.

Ooredoo has also launched new daily, weekly and monthly date packs dedicated to Snapchat with up 20GB data to allow more uses to stay connected while using Snapchat’s fun AR tools.

The telecom company said that as part of the strategic partnership with Snapchat, their prepaid customers will receive free 2GB Data valid for 30 days, for Snapchat, which can be claimed by dialing *929*1# or send "SNPF" to 5555. The free data for snapchat offer will be valid until the end of June.

Commenting on the new formed partnership, Ooredoo’s CEO, Managing Director Khalid Hassan Al-Hamadi said the partnership aims to create innovative experiences for customers and to make AR more accessible to people and businesses across Maldives.

“The advanced tools of Snapchat can be leveraged to engage and promote our beautiful nation to global communities in fun and unique ways, such as the newly launched AR lens and geofilter to celebrate the Golden Jubilee of tourism in the Maldives,” he added.

Snapchat’s Carrier Partnerships Manager Bachir Boumediene said that the company’s goal is to make AR more accessible, useful and practical than before – therefore, the partnership with Ooredoo Maldives falling in line with the goal.

“We center our company, and our app, around AR and the camera because we believe this technology can and will do incredible things to enhance lives and how we learn, explore, shop, make art, and more.  At Snap, our intent is to make AR more accessible, useful and practical than ever before. We are excited to partner with Ooredoo Maldives and we are committed to democratizing the ability to use AR which will be expanded through our strategic partnerships like these,” he had said.

Ooredoo Maldives said that the newly introduced filter and frame will be a great addition to the celebration of the golden jubilee year of Maldives tourism; promoting the country and its culture. Meanwhile, they said that  “Hello from the Sunnyside” geofilter is designed with elements that represents the natural beauty such as palm trees and the white sandy beaches, and the new AR lens dedicated to the Maldives showcases the unique cultural attire of men and women of the nation.

AR usage is surging globally, Snapchat sees over 6 billion AR Lens plays, and have more than 200 million people engaging with AR every day.