BML launches online fundraising platform ‘Kindly'

Bank of Maldives (BML) has launched ‘Kindly', a first of its kind online fundraising platform in the Maldives.

The new platform was launched on Wednesday as part of the series of 12 high impact monthly community initiatives to celebrate the national bank’s 40th anniversary in November.

BML states that Kindly is a safe, secure and user-friendly platform through which NGOs can create fundraising campaigns and accept donations to create social impact in their field of work.

As a fundraiser, NGOs can create multiple campaigns, keep track of donations through easy to generate reports and promote campaigns across social media platforms, said the bank.

Locally registered NGOs with a minimum of two years in operation will be eligible to register on Kindly.

BML’s CEO and Managing Director Tim Sawyer said the bank was delighted to launch the platform.

“We are delighted to launch the first online fundraising platform that allows the public to donate funds securely to campaigns run by NGOs. Crowdfunding is popular across the world. The idea behind Kindly is to provide a safe and secure space for both fundraisers and donors to create relevant, current campaigns and enable donations from well-wishers. Kindness goes a long way, and we hope to be an enabler of change for Maldivians through this initiative,” he said.

Additional information regarding the new platform is available on BML’s website.