Visit Maldives launches campaign to boost tourist arrivals from India

Visit Maldives has launched a campaign with India’s online travel agency Yatra and Go First airline to boost Maldives’ popularity in the Indian market. 

The campaign, launched on November 8, will last for three months. 

According to Visit Maldives, the campaign is aligned with its Indian market strategy and is expected to help further boost arrivals from the Indian market and reach pre-pandemic targets. 

The campaign aims at creating buzz and destination awareness for potential travelers from India to Maldives. 

Speaking about the campaign, Visit Maldives’ Managing Director Thoyyib Mohamed noted that India was an important source market for Maldives, and contributes significantly to the expansion of the Maldivian tourism sector. 

“India is already one of our top markets. This new campaign with Yatra and Go First will help in creating more momentum for the Maldives’ brand within the Indian market, which would of course result in increased bookings and future arrival numbers. We have stringent measures in place, for the safety of visitors, at all our resorts, hotels, guesthouses and liveaboards. The unique geographical formation of our islands also makes us one of the safest destinations. Visit Maldives guarantees a memorable, safe, secure and private stay for all visitors. We look forward to welcoming more Indian travelers to the sunny side of life in the months ahead,” he said. 

Senior Vice President and Business Head - Holidays at Yatra, Mayur Oberoi said it was important to revive interest in Maldives with the border opening. 

"The Maldives is one of the most important markets as far as Indian tourists are concerned. While footfall to the Maldives has always been high, at this hour, when the destination has re-opened for Indian travelers, it is very important to market the destination and revive interest in the Maldives. We are happy to join hands with Maldives Tourism Board and conduct this joint marketing campaign to promote tourism into the Maldives. We will be using all our communication channels to create buzz around the Maldives,” said Oberoi. 

During the campaign, Maldives will be promoted as a top destination targeting the Indian market. Ads will be placed in Yatra and Go First’s online platforms to promote Maldives as a safe and leading destination, with a focus on the stringent safety measures and the unique geographical formation of the islands which naturally allow tourists to social distance and unwind in peace and tranquility. 

Through the campaign, Visit Maldives will work to leverage the follower base of Yatra and Go First to create destination awareness, generate leads and create conversions and increase arrivals from India. 

The campaign is estimated to make 5,891,750 impressions through the ads, and is expected to assist in securing 7,383 bookings from the Indian market through various forms of advertising content posted on physical and virtual spaces of Yatra as well as Go First. 

Yatra, based in Gurugram, India is one of the leading corporate travel services providers. They have 800 corporate customers and is one of India’s leading online travel companies and operates the website yatra.com. 

Maldives has recorded a total of 1,011,122 tourist arrivals by the end of October. 228,297 of the tourists were from India, making it the top source market for tourist arrivals in Maldives.